Get to Know "Yo", the CEO of WorkHub


The podcast is back with an awesome conversation with my friend Yaziri Orrostieta, or “Yo” for short.

She’s the CEO of WorkHub, a co-working space in Tyler as well as a former VP of Marketing for Heritage Land Bank and if that wasn’t enough, she also manages an expanding real estate portfolio with properties around East Texas.

In this episode, we chat about her professional background before diving into her perspective of the “COM” (Communication, Community, & Company) in her day to day work.

Her career success and wide-ranging experience will benefit any marketing professional or business owner looking to infuse a greater sense of hospitality and heart into their operations.

She also answers “The Village Question”, a question I will be asking every guest from here on out:

“If you were building a village, and only had 4 signs to point in 4 directions to attract people to your village, what 4 values or principles would you put on them?”

I encourage you to check out WorkHub if you’re in the area and give her a follow at @yotheceo

Don’t miss an episode of the Strong Com Podcast!

A Marketing Degree Is Not Enough - but you are


This past Thursday I had the honor of being a returning speaker at the annual UT Tyler Career Success Conference.

Dozens of local leaders and UT Tyler alumni spend a day networking with students and sharing personal experience that could help students experience similar career success.

This year I had the goal of connecting specifically with the next ( generation of marketers to help equip them with the skills necessary to become a valuable asset to the companies they apply to, the communities they hope to lead, and the profession as a whole.

This podcast is the full audio from my session of the day with all my “ums” edited out. :)

This talk covers a lot of ground so I’m probably going to follow this episode up with deeper dives into each of the power point slides in later episodes.

If this is your first visit to the “Strong Com” experience, welcome!

I’m here to help businesses get creative and creatives get business.

If you have any specific questions about anything in this talk or would like my input on something you’re working on, don’t hesitate to reach out via email or social @aarondunnworks.

One of my goals is to get 1,000 subscribers on YouTube before the end of the year.

If you want to help, check out my channel by clicking here.

If you haven’t subscribed the the Newsletter yet, you can do that here:

For those interested, here are the slides from my presentation:

Thanks for reading, listening, and sharing!

Have an excellent weekend!

Talking Points - Poem for El Paso, Midland, Odessa, Dayton, and other shootings


After the El Paso and Dayton shootings, I felt inspired to write a poem about the intersection between kill counts, political talking points, viral messages, and being at a loss in between all the words.

The audio is available via the podcast.

You can watch the video below:

Strong Com Q&A


It’s been a while since I’ve had the opportunity to record something and I felt like making something happen while I had the chance!

This is a Q&A episode that I recorded while going live on my Instagram. (@aarondunnworks)

I had a lot of fun doing this type of episode and might bring it back sometime!

Here are the questions I answer:

What are you doing when you feel the most present?

What’s the biggest challenge you’ve had to overcome lately?

What made you start the podcast, what made you want to start?

What have you been reading lately?

What music are you listening to these days? (Electronic music recommends and my thoughts on NF & Chance the Rapper)

What adjectives do you hope describe you when you’re 75?

What is the next poetry slam or open mic you are doing?

Do you believe that giving makes you rich?

What inspires you?

What’s been your favorite part of the writing poetry/podcast journey?

What is your next big goal?

What’s your family tradition?

*Announced a slight shift to how podcast episodes will be produced and shared*

What are your favorite podcasts to listen to?

Do you have any tips on how to facilitate a good interview?

How to keep a guest on topic?

What kind of software/equipment do you use for recording the podcast?

If you could have any view from your bedroom window, what would it be?

This was a lot of fun and I hope you enjoy getting to know me a bit more through this episode.

If you enjoy the Strong Com Podcast I would greatly appreciate if you shared it with someone!

The Value of Localized Food Delivery - Brian Hays - Patriot Food Delivery


Had a great time getting to know Brian Hays, founder of Patriot Food Delivery.

Brian started Patriot Food Delivery in 2013 as a side hustle when the food restaurant delivery business model was just getting started. Today he’s helping local and large restaurants in East Texas deliver their food full time.

I really enjoyed hearing his story of how he started the business and how it’s grown (5:20), the value of social media and partnering with delivery services in general (21:00), how Patriot stands out from the crowd (48:30), investing in the human and hyper localized touch to build trust (55:00) and listening to his take on the latest controversy in the world of the Food Delivery (1:07:30) and the future of the industry.

I hope you enjoy this conversation as much as I did and give Patriot a try!

Patriot is also super active on every social platform, so give them a follow!

You can find all that information via their website:

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